Born in Italy and drawing on three generations of heritage in the fragrance industry, AVAU is a luxury brand that takes a deeply personal approach to scent. It reimagines fragrance—not as a mere product, but as a way to connect with the inner self. For AVAU, perfume is an intimate form of expression, reflecting emotions and identity. Crafted with the finest ingredients and meticulous attention to detail, AVAU redefines luxury by emphasizing authenticity and emotional depth. Moving away from trends, the brand offers a personal journey where scent becomes a tool for self-discovery, allowing each fragrance to reveal and express your true essence.

AVAU's story begins in 1980, when the founders' grandparents ran an exclusive perfumery in the Vatican City. This passion evolved through the years, with their parents continuing to build on the family’s expertise in the world of fine fragrance. Growing up immersed in the world of luxury scents, the siblings behind AVAU inherited not only the family’s expertise but also a deep, personal connection to the art of perfumery. Their journey blends tradition with innovation, transforming their heritage into something fresh and contemporary. Leonardo Catalani, AVAU’s Creative Director, brings a distinct, unconventional vision to the brand. Guided by his natural intuition and creativity, he shapes AVAU’s identity with a unique blend of artistry and emotion that resonate deeply and leave a lasting impression. Carolina Catalani, AVAU’s Strategy Director, brings a sharp sense of direction and purpose to the brand. With years of experience in the corporate world, her career has been shaped by a drive to excel and a passion for making things happen. Now, at AVAU, she channels that same energy into crafting a vision that’s both bold and thoughtful, guiding the brand’s journey with focus and heart. Caterina Catalani, AVAU’s Perfumer, draws on her deep bond with nature and her finely tuned sense of smell to craft fragrances that go beyond scent. Trained in Grasse, she creates perfumes that invite personal reflection, using scent as a way to guide others on a journey of self-discovery. Together, they blend their unique talents into a cohesive vision, shaping a brand that invites others to explore their inner worlds through fragrance, turning personal expression into a sensory experience.